This is a specially designed coffin shaped back patch and it measures approx. 12.5 inches at it's widest points and is 16 inches tall. The image is NOT screen printed on some flimsy cotton material like you see most back patches. The image is applied to a thick polyester material using dye sublimation. And each back patch has a heat seal backing so you can iron it on as well as sew it on to make sure it won't go anywhere or come away from your jacket!